#BeerRelease

2018 Brand Calendar

The 2018 Surly Brand Calendar is brimming with surprises, new beers, and what we in the brewing industry call “cool shit”. We can’t wait to share it with you. Here’s what’s what:

VARIETY PACKS

When we started canning and distributing 12 oz. 12-packs, the response was twofold:

  1. Alright, 12-packs! Surly rules!
  2. Where’s the variety pack?

The first response was heartening. We like compliments. Thank you. The second response was understandable, because why choose between Furious and Xtra-Citra when you can have both?

That’s why we’re pleased to announce that our first variety pack is hitting shelves the week of February 19th, and will include Furious, Xtra-Citra, and Hell. BUT WAIT, THERE’S MORE.

Each variety pack will include a Surly beer that’s exclusive to the 12er. Oftentimes they’ll be brand new. Here’s a teaser of the first one:

Three more variety packs are in the hopper this year. Each one will have a wild card in addition to our standard bearers. Some will have two, all exclusive to the variety pack. It’ll be fun. Collect them all!

NEW YEAR-ROUND RELEASES

Last year, we added Xtra-Citra and Axe Man to our roster of year-round selections. That turned out pretty well. This year, we’re adding two more: Hopshifter IPA and +1 Golden Ale. We don’t want to reveal too much about these, but we will say we’re looking forward to pushing the boundaries of what you can expect from an India pale ale, and we’re incredibly proud of the collaboration that led to the creation of +1. More info on both in the next couple months.

INNOVATION SERIES

Our brewers are ridiculously talented, and visitors to our Beer Hall often get to sample something new they’ve whipped up. That sense of adventure and experimentation is moving beyond the brewery grounds, as we’re canning some of the weird, wild fruits of their labor starting this summer. Every month or so, you’ll find a unique beer from the Surly team in the popular 16 oz. 4-pack format. You can see what we have planned on the calendar below. Yes, that’s Damien and Furious Black in cans.

RISING NORTH

Major League Soccer returns to Minnesota for its sophomore season, which means Rising North Pale Ale, the official beer of Minnesota United, returns as well. Expect it to arrive when soccer season does, and if you get the chance, check out one of our Official Pregame Parties at the Brewery. It’s a whole deal.

 

You can check out the rest of the calendar below for all other manner of goodness (Barrel-Aged Darkness, WET, etc.). Print it out and put it on the refrigerator next to the pictures of relatives you may or may not like. If you have any questions or comments, you know where we are on social.

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