#DrinkItNowDay

Drink It Now Day

This Saturday (3/7), we’re encouraging Surly Nation to open their cellars, clear out their refrigerators, and Drink It Now.

Our friends at Allagash Brewing in Maine introduced this concept, which we endorse without reservation:

Beer lovers can end up with some amazing bottles of beer – whether it’s a bottle purchased on a vacation, one that was purchased after waiting in a long line, or one that was given as a gift, sometimes bottles can become so “special” that there seems like there’s no occasion worthy of opening such a bottle…we decided to reach out to some of our fellow breweries and beer lovers to come up with an arbitrary time when people would have that “perfect reason” to open that bottle of beer: just because.

If you have a vintage bottle of Darkness you’ve been holding onto for the right occasion: Drink It Now. The cache of Furious from last week’s beer run: Drink It Now. The Pentagram you’ve stashed to celebrate your favorite team’s next championship: Drink It Now (and if you’re reading this from Minnesota, what in the name of Gene Larkin are you waiting for?).

Invite your friends. Crack a bottle with your partner. FaceTime the person who bought it for you. Savor it.

This also gives you an excellent excuse to replenish your supply. Is this our way of reminding you that we released BA Darkness, Grapefruit Supreme, and Garden Variety this week? Yes. Yes it is.

 

 

 

More Recent News

2021 Surly Halloween Artist Search

#Art

Yes, it’s the middle of summer, but it’s not too early to be thinking about Halloween. At least, not if you’re us. In addition to Justin Bergo, Surly’s 2021 Darkness Artist, we’re also looking for a designer to create the Halloween art we’ll be using for promotions in on and off-premise locations throughout October—think posters … Continued

The Story of Idaho 7®

#BeerRelease, #Collabs, #TheBlog

Nate and Heather Jackson grow and develop hops in Wilder, Idaho as first-generation hop growers. When working with Sierra Nevada, Jackson Hop Farm submitted a handful of hop varietals for them to analyze. The seventh one really stuck out as a promising hop varietal, bridging the tropical/citrus gap with striking notes of melon, tangerine, pineapple, … Continued

Intelligent Design Returns

#BeerRelease, #TheBlog

Reopening the beer hall has given our extraordinarily talented brew team the chance to flex their muscles and work on all sorts of experiments with new hop varietals and styles. (As of this writing, we now have 32 beers on draft, a dozen of which are brand new.) It’s also allowed us to revive our … Continued