The Big Game is this Sunday. As a brewery, we have two choices:
- Spend a zillion dollars to air an ad during the game and become an Official Partner, or
- Have the copywriter work up some beer pairings for your watch party and call it “The Big Game” or some other nonsense so we don’t get a cease-and-desist from a phalanx of competent and handsome attorneys.
Surly chooses the fiscally responsible second option.
A lot of situations will arise over the course of Sunday’s festivities. Thankfully, there’s a Surly beer for every occasion. Be prepared.
SCENARIO: “I only watch it for the commercials.”
PAIRING: If you based any investment decisions off the parade of commercials for crypto last year, you could probably use some good news for a change. With that in mind, we’d like to remind you that One Man Mosh Pit Hazy IPA is back and now available year-round. Available in sixers and 12-packs, it’s tropical, juicy, and doesn’t need Matt Damon to sell it.
SCENARIO: Someone whines about the halftime show.
PAIRING: You know the guy. “Prince was alright, I guess.” “Why don’t they have bands anymore?” “This is just noise.” Plug his complaint hole with a Furious IPA. It’s Minnesota’s #1 craft beer and it’ll keep him from saying something about Rihanna that gets him thrown in a snowbank.
SCENARIO: Some of the partygoers have embraced the California Sober lifestyle.
PAIRING: Take Five THC Lime Tonic. 5mg THC. Zero alcohol. And unlike the buffalo chicken dip, zero calories.
SCENARIO: Guests begin commiserating about how Minnesota’s season ended.
PAIRING: Sigh. Remember the Buffalo game? 4th-and-18? Hopes? Dreams? Reach for Darkness. Our legendary imperial stout and its variants are perfect for sharing with your fellow mourners. (For the eternal optimists, Before I Die returns later this year.)
SCENARIO: You have an 8am Zoom call on Monday.
PAIRING: Every year, some news outlet that should know better publishes a story about how unproductive the Monday after the Super Bowl is. Every year, that story is complete BS from the Department of Made-Up Statistics, but that’s besides the point. The alarm is going off at 5:30 either way. Take it easier with Logic Bomb, our approachable pale ale that still packs full hop flavor.
SCENARIO: The game is tight in the waning minutes.
PAIRING: Controlled Chaos West Coast-Style IPA. It’s not the official beer of the two-minute offense, but it oughta be.
SCENARIO: You’re in charge of the beer. The host likes IPAs but won’t commit to a style. The host’s partner doesn’t want anything too strong. The host’s cousin Randy wants “Surley’s,” meaning he wants Furious.
PAIRING: Surly Selects Variety Pack. Fortunately, our new year-round variety pack gives you multiple IPA options, a juicy pale ale, and Furious. And don’t forget ice. Always bring extra ice.
A reminder that the Surly Beer Hall closes at 4pm on Sunday, but you’re welcome to come in and pre-game. Brunch service begins at 10am and we have crowlers and Take Five 4-packs to-go.
Photo by Phillip Goldsberry on Unsplash