The haunting images and rising death toll from California’s Camp Fire are almost too much for anyone to process. The scale of the damage defies comprehension, and the need to assist survivors is immediate and ongoing.
No one understands this more than our friends at Sierra Nevada Brewing, as the Camp Fire happened in their Northern California backyard. Their idea: brew an IPA called Resilience on Giving Tuesday, with 100% of the proceeds going to the Camp Fire Relief Fund. Their follow-up: Ask other breweries to brew Resilience as well, including Surly. We agreed without hesitation, and we’re not alone.
Surly joins Sierra Nevada and hundreds of other breweries in brewing Resilience Butte County Proud IPA on Giving Tuesday. “The camaraderie of the North American craft beer community is talked about a lot, and with good reason,” says Bill Manley, Surly’s Director of Brand Development. “Sierra Nevada put the word out last week, and the response they got from the craft community is honestly staggering. As of Monday, over 800 breweries have volunteered.” (UPDATE: 1000 breweries as of Tuesday afternoon!)
All the breweries are using the same recipe, with raw materials generously donated by our suppliers. Resilience will be available in our Beer Hall in mid-December. All proceeds go to the Camp Fire Relief Fund. (If you’re reading this from afar and looking for a place near you, the full list of participating breweries can be found here.)
If you’d like to donate to the Relief Fund directly or have questions on how the money is being allocated, please visit Golden Valley Bank’s website.
