#TheBlog

Peel Slowly and See

As a craft beer enthusiast, you’re likely aware of the aluminum can shortage our industry faces.

(If not, here’s the nickel version: Pandemic leads to people drinking beer at home from cans instead of at bars from glasses. People drinking beer at home buy in bulk, depleting the supply faster. Same thing happens at the same time for soft drinks. Producers can’t make cans fast enough for everything from Diet Coke to Furious.)

Surly is fortunate to have an interim solution available. We have a warehouse full of cans for brands that changed looks, were overstocked, or retired. Usually we’d pay for them to be recycled, a significant expense in a year when nobody bought kegs for nine months. Now, we can take these old cans, wrap them in a pre-printed sleeve (or cantyhose, if you’d rather) with the new branding, and send them to market for you to enjoy.

Sound as a pound, except for one small thing.

As is the case when jamming human legs into thin fabric sleeves, some cantyhose fit better than others.

Most fit great! For example, the new Darkness variants and Moving Pictures Juicy IPA cans couldn’t look more seamless. However, some fit less “comfortably.” It’s like you bought an opaque pair online only to discover they’re transparent. It’s not what you ordered, but to be honest, shipping is sort of a nightmare right now so you just wear them anyway.

Surly’s official statement on this matter is “F*ck it, let’s drink.” It’s already been a long year; if the worst thing that happens to us in 2021 is an occasional run of less-than-ideal beer cans, we’ll take it every day of the week and twice on Sunday.

The product inside is fantastic. Pour it into a pint glass, marvel at its true beauty, and congratulate yourself on re-enacting “She’s All That” in your own kitchen with an independent, locally produced craft beer.

Current forecasts say this situation will continue for most of 2021. It’s not great, but only start worrying if you see Furious in Ziploc bags.

For recycling purposes, please peel off the sleeve before putting the can in the correct bin. And please recycle. We need the cans. Yeah it’s good for the environment, but really, cans.

 

 

More Recent News

Bring the Tropics Home

#BeerRelease

In 2021 we introduced the first Supreme Variety Pack. The crisp, refreshing flavor of Grapefruit, Mango, Black Cherry, and Key Lime Supreme immediately stood out amidst a sea of bland seltzers and it became one of Surly’s top year-round sellers and a summer staple. What do you do for an encore? You introduce the Tropical … Continued

FAQs About Lacuna Cold IPA

#BeerRelease

Q: Aren’t all IPAs cold? A: Well, you could serve them hot, but we wouldn’t recommend it as such. Q: Very funny, wiseass. What makes a Cold IPA a Cold IPA? A: Cold IPA is not just the preferred serving temperature for a hop-forward craft beer. It also describes a relatively new approach to IPA … Continued

CBC Week in Minneapolis

#Beer Hall, #CBC2022, #TheBlog

For those of you who aren’t craft beer professionals, Minneapolis is hosting the 2022 Craft Brewers Conference May 2-5 at the Minneapolis Convention Center. The CBC is the largest craft brewing industry gathering in America. Anchorman references are long past their sell-by date, but it really is kind of a big deal. For those of … Continued