The response to Black Horsemen Danish-style black lager, our collaboration with metal legend King Diamond, has been astonishing. Fans from across the world (no, seriously: we just had a request from Moscow) have been asking how they can get the beer, including offers to buy used cans.
While we can’t sell our beer online and we aren’t in the used can business, what we can do is have release parties as the King tours North America. We’ll have ticket giveaways, signed prints of the can art, Surly swag, and, of course, beer.
We’ve already done a handful in Omaha, Chicago, and Minneapolis (the King even called in to say hello at that one), and we have a few more coming up, including:
- TUESDAY, NOV. 5: Kuma’s Corner, Chicago; Star Bar, Denver
- TUESDAY, NOV. 12: Streets, Denver
- THURSDAY, NOV. 14: SKOL, Des Moines
- TUESDAY, NOV. 19: Amsterdam Bar & Hall, St. Paul (pre-party for King Diamond’s show at The Palace)
- TUESDAY, NOV. 26: Yucca Tap Room, Phoenix
If you’re not in Surly territory, a reminder that the Shock Therapy VIP ticket package includes a Black Horsemen toast with the King on every leg of the North American tour.
And if you need a soundtrack on your way to the party or your local craft beer outlet, check out the Spotify playlist King Diamond compiled for the beer, featuring his own music alongside other immortal metal purveyors, from Sabbath to Uriah Heep to Visigoth.