#BeerRelease

Parties Fit for a King

The response to Black Horsemen Danish-style black lager, our collaboration with metal legend King Diamond, has been astonishing. Fans from across the world (no, seriously: we just had a request from Moscow) have been asking how they can get the beer, including offers to buy used cans.

While we can’t sell our beer online and we aren’t in the used can business, what we can do is have release parties as the King tours North America. We’ll have ticket giveaways, signed prints of the can art, Surly swag, and, of course, beer.

We’ve already done a handful in Omaha, Chicago, and Minneapolis (the King even called in to say hello at that one), and we have a few more coming up, including:

If you’re not in Surly territory, a reminder that the Shock Therapy VIP ticket package includes a Black Horsemen toast with the King on every leg of the North American tour.

And if you need a soundtrack on your way to the party or your local craft beer outlet, check out the Spotify playlist King Diamond compiled for the beer, featuring his own music alongside other immortal metal purveyors, from Sabbath to Uriah Heep to Visigoth.

More Recent News

Giving A Damn, By The Numbers

#SGAD

If you’re familiar with our brewery, then you’re likely familiar with Surly Gives A Damn. Our charitable arm, SGAD focuses on giving back to the communities that built us, both in time and money. Stocking food shelves, planting trees, cleaning up parks, Toys for Tots drives, building an entire damn house–the list goes on and … Continued

Gather Here Today

#Beer Hall

So, you’re getting married. First of all, congratulations! You probably weren’t expecting a leading independent craft brewer to tell you this today, but it’s just the beginning of the positive difference Surly can make for your wedding. If you’re tying the knot in 2020, particularly in the fall or winter, Surly would love to host … Continued

New Year, New Fare

#Beer Hall

January is a time for new beginnings and fresh starts, and our Beer Hall menu is no exception. Executive Chef Ben Peine and our culinary team revamped our daily offerings, adding new options to never-leave-the-menu favorites. All of them are available now and all offer an excellent reason to get out of the house this … Continued