#BeerRelease

Parties Fit for a King

The response to Black Horsemen Danish-style black lager, our collaboration with metal legend King Diamond, has been astonishing. Fans from across the world (no, seriously: we just had a request from Moscow) have been asking how they can get the beer, including offers to buy used cans.

While we can’t sell our beer online and we aren’t in the used can business, what we can do is have release parties as the King tours North America. We’ll have ticket giveaways, signed prints of the can art, Surly swag, and, of course, beer.

We’ve already done a handful in Omaha, Chicago, and Minneapolis (the King even called in to say hello at that one), and we have a few more coming up, including:

If you’re not in Surly territory, a reminder that the Shock Therapy VIP ticket package includes a Black Horsemen toast with the King on every leg of the North American tour.

And if you need a soundtrack on your way to the party or your local craft beer outlet, check out the Spotify playlist King Diamond compiled for the beer, featuring his own music alongside other immortal metal purveyors, from Sabbath to Uriah Heep to Visigoth.

More Recent News

Batch 1000

#GENERAL

We’re packaging our thousandth batch of beer at Surly’s Minneapolis facility this week. 1000 batches of anything is a lot–beer, station wagons, pajamas with friendly dinosaurs on them–and we’re incredibly grateful to all of you for helping us reach this milestone. (Trivia: Batch 1 was Abrasive. When the beer hall opened on December 19, 2014, … Continued

Surly Brewing Hosts Polar Plunge on Nov. 13

#SGAD

MINNEAPOLIS (OCTOBER 12, 2021) – Surly Gives A Damn, Minnesota United FC, and Special Olympics Minnesota are teaming up for a Polar Plunge in the Surly Beer Garden on Saturday, Nov. 13. One might immediately notice the distinct lack of lake access in the industrial park that surrounds Surly’s beer garden. That’s why Special Olympics Minnesota … Continued

Making Some Noise

#GENERAL

Brave Noise Pale Ale is now pouring in Surly’s Beer Hall. It’s our contribution to the Brave Noise project, designed to promote inclusive and safe environments for women, BIPOC, and LGBTQ+ individuals working in craft beer. In order to brew it, you need to post your brewery’s Code of Conduct and donate the proceeds to … Continued