#BeerRelease, #TheBlog

Intelligent Design Returns

Reopening the beer hall has given our extraordinarily talented brew team the chance to flex their muscles and work on all sorts of experiments with new hop varietals and styles. (As of this writing, we now have 32 beers on draft, a dozen of which are brand new.) It’s also allowed us to revive our Intelligent Design program for all Surly brewers.

Intelligent Design is open to all Surly brewers regardless of experience, allowing them to develop a beer concept and work with the Head Brewer and Brand Development team to bring that beer to life as a tap in the Surly beer hall. The entire process mimics Surly’s R&D process for developing new brands to bring to market, from brewhouse logistics to scaling up recipes to consumer appeal. It gives the brewers a valuable opportunity to gain insight and experience.

The program, sidelined for the last year due to the pandemic, returns to the beer hall with Celestial Doom, a beer from Brooklyn Center Lead Brewer Josh Lemke.  Here’s more about the beer and the brewer.

BEER: Celestial Doom Stout. Intense with rich notes of cocoa and roasted malt with lactose sweetness. 11.5% ABV. “I love doom metal,” says Lemke. “And that whole floating, celestial, untethered-in-space feeling. Hence, Celestial Doom.”

BREWER: Josh Lemke, aka JAWSH. From Minneapolis via New Brighton. Surly brewer for seven years, part of the Surly family even longer as a Darkness Day volunteer and artist in the early ‘10s. When Josh expressed an interest in learning how to brew, fellow Darkness artist Adam Turman brought him into Surly and he caught on. (Turman and Lemke recently collaborated on a new beer hall mural that will be debuting this summer.)

BACKSTORY: “Brewing a big stout is something I’ve always wanted to do,” says Lemke. “It presents a lot of different challenges, but it also gives you a chance to have some fun. We already wanted to create a new stout as a base beer for different projects down the line, so this project allowed me to stretch my brewing skills and give Surly some versatility going forward.”

BREWING NEXT: Francis Willette, with a secret project that is currently fermenting.

 

 

More Recent News

Darkness Day Status: BACK

#GENERAL

The Growler Has Been Freed. This isn’t just great for Surly, it’s great for the state of Minnesota. Every brewery can continue innovating and growing IN MINNESOTA. How will this affect you, the Surly consumer? Let’s not bury the lede: DARKNESS. DAY. IS. BACK. We said it would return when the state of Minnesota allowed … Continued

Hop Stop Won’t Stop

#BeerRelease

Are you looking for hops? Stop. The Surly Hop Stop variety pack is the ultimate destination for the discerning hop lover. In addition to our hoppy Furious flagship, you’ll find our latest Idaho 7™-driven hazy IPA, a double dry-hopped pale ale worthy of adulation, and an IPA that drums up a feast of citrusy Sultana … Continued

Bring the Tropics Home

#BeerRelease

In 2021 we introduced the first Supreme Variety Pack. The crisp, refreshing flavor of Grapefruit, Mango, Black Cherry, and Key Lime Supreme immediately stood out amidst a sea of bland seltzers and it became one of Surly’s top year-round sellers and a summer staple. What do you do for an encore? You introduce the Tropical … Continued