#firstavefirstaid

First Ave First Aid

There might not be two greater cultural touchstones in the Twin Cities: Enjoying a craft beer at your neighborhood taproom and watching live music at your favorite local venue. A few years back, Surly Brewing and First Avenue forged a partnership on both these fronts, be it serving +1 Golden Ale in the Mainroom or catching Gary Clark Jr. at Surly’s Festival Field. This collaboration brought two local legends together and provided a home for the music community to gather, connect, and enjoy the kind of lift that only live music provides.

The pandemic-driven cancellation of concerts and large group events that began in March 2020 has had a disproportionate impact on the music and event industry workforce and local musicians, whose livelihoods were flattened by the crisis. They need our help.

That’s why Surly created First Ave First Aid. For the entire month of January 2021, we’ll be donating $1 from every 4-pack of +1 Golden Ale sold to the Twin Cities Music Community Trust. TCMCT was established to provide relief to our friends and neighbors who rely on gigs to pay the bills.  Donated funds directly impact someone who has lost financial security due to COVID-19 and its devastating effects on the industry. This includes night staff, door staff, bartenders, security, stage crews, tour managers, merch sellers, photographers, musicians, and more.

Look for First Ave First Aid signage at your local liquor store and the #firstavefirstaid hashtag on your social media platform of choice.

More Recent News

Select All

#BeerRelease

Surly’s new year-round variety pack finds meaning in Chaos and Logic. If it results in a Mosh Pit, we wouldn’t be Furious about it. Surly Selects centers some of our … Continued

Back in the Pit

#BeerRelease

Let’s get loud and enjoy the triumphant return of One Man Mosh Pit Hazy IPA! Juicy and hazy with notes of orange, mango, and grapefruit, it’s the perfect soundtrack to … Continued

The 2023 Darkness Artist Search

#Art

The search for Surly’s 2023 Featured Darkness Artist is officially underway! Every year, we select one artist to create label art for our Darkness line of imperial stouts every year–the … Continued