There might not be two greater cultural touchstones in the Twin Cities: Enjoying a craft beer at your neighborhood taproom and watching live music at your favorite local venue. A few years back, Surly Brewing and First Avenue forged a partnership on both these fronts, be it serving +1 Golden Ale in the Mainroom or catching Gary Clark Jr. at Surly’s Festival Field. This collaboration brought two local legends together and provided a home for the music community to gather, connect, and enjoy the kind of lift that only live music provides.

The pandemic-driven cancellation of concerts and large group events that began in March 2020 has had a disproportionate impact on the music and event industry workforce and local musicians, whose livelihoods were flattened by the crisis. They need our help.

That’s why Surly created First Ave First Aid. For the entire month of January 2021, we’ll be donating $1 from every 4-pack of +1 Golden Ale sold to the Twin Cities Music Community Trust. TCMCT was established to provide relief to our friends and neighbors who rely on gigs to pay the bills.  Donated funds directly impact someone who has lost financial security due to COVID-19 and its devastating effects on the industry. This includes night staff, door staff, bartenders, security, stage crews, tour managers, merch sellers, photographers, musicians, and more.

Look for First Ave First Aid signage at your local liquor store and the #firstavefirstaid hashtag on your social media platform of choice.