#BeerRelease

A Splash of Sound Into Color

Chromesthesia is a sense impression wherein someone hears a sound and sees/feels a color their brain associates with that audio cue. Often associated with genius, it seemed fitting to name our March BC Small Batch release Sound Into Color, as it’s a beautiful, brilliant beer.

Complex, sweet-tart, and refreshing, this imperial kettle sour is brewed with tart cherry and raspberry. The fruit additions provide an intense red hue and give the beer a nice touch of body, along with a round of Citra dry-hopping.

Brooklyn Center Lead Brewer/Darkness artist emeritus Josh Lemke, who had a hand in crafting previous fruited sour favorites, had this to say:

“This style is a fun one to experiment with and is a personal favorite,” says Lemke. “Experimenting with flavor combinations, fruits, and kettle souring processes is always a fun little challenge, and the payoff is a vibrant, abstract beer like this.”

Visualizing a hard-to-define concept like Sound Into Color for the cans proved to be a challenge that Surly graphic designer Tanner Bachman was ready to meet.

“Not having chromesthesia, I had to visualize what that sensation might look like,” says Bachman. “Basically, it’s a giant f—ing explosion of color, and complements the color of the beer itself.”

We agree.

 

PARTICULARS

  • Hops: Warrior (bittering), Citra (dry hopping)
  • Malt: 2-Row, Acidulated, Carafoam, Unmalted Wheat
  • Yeast: English Ale, Lactobacillus
  • Special Guests: Tart Cherry, Raspberry
  • Pour: Magenta
  • ABV: 7.7%

Sound Into Color is available in 4-packs of 16 oz. cans to all U.S. Surly markets.

 

More Recent News

The 2019 Surly Darkness Artist Is…

#Art, #DarknessDay

Tim Chapman! Tim comes to Surly from St. Paul via Sydney, Australia. You know, the traditional journey that everyone takes. He’s creating label art for our 2019 Darkness line–the OG, the barrel-aged, and any variants.  The art will be featured on bottles, posters, shirts, and at our annual Darkness Day celebration. It’s a full-fledged, paid … Continued

Space Race Returns

#BeerRelease

The people have spoken, and our May BC Small Batch launch will be (drum roll sound) exactly the same as April’s BC Small Batch launch. Space Race, a double dry-hopped hazy double IPA, rocketed off store shelves this month, moving as fast as any previous BCSB release. We know hazy IPAs are an in-demand style, … Continued