Given our Upper Midwest home base, we’re often asked when Surly will be available in Michigan. After all, Ironwood is only two hours from Duluth (Deb from Ironwood has pointed this out to us a couple times on Facebook).
Good news for Deb, Ironwood, and the entirety of the Lower and Upper Peninsula: Surly is expanding distribution to Michigan.
“Michigan’s reputation as a craft beer mecca is well earned, and we’re pleased to be joining the party,” said Surly vice president of sales Bob Repp.
Surly will be rolling out across the state with both flagships and seasonal beers in the coming weeks and months, with release parties and events in the works. Our Rocket Surgery hazy ale is already available in select Buffalo Wild Wings throughout Michigan. Use the Beer Locator on surlybrewing.com to find a Surly-friendly location near you and watch our social channels for event announcements.
Michigan joins St. Louis and Arizona as additions to our distribution footprint this year. Surly is also participating in Brew Pipeline’s Guest Brewer program to reach new markets through their innovative distribution approach.