Some people get excited about sneaker drops or digital pictures of apes that are money for some reason. Breweries? They get excited about hops. The Idaho 7® hop, developed by our friends at Jackson Hop Farms, bridges the tropical/citrus divide with striking notes of melon, pineapple, tangerine, and red berries. Hypermodern IPA centers Idaho 7® for a thoroughly unique and drinkable IPA. Believe the hype.

Header photo by Markus Spiske on Unsplash.