Posted on March 25th, 2016

#GetSunny – Xtra-Citra Is Here

Chicago, Iowa, Minnesota, Release Parties, Tastings, Wisconsin

Surly Nation, winter is over. To celebrate, we’re gettin’ Xtra-Surly and releasing a brand new beer – Xtra-Citra Pale Ale – a bright colored session ale that explodes with Citra hop flavor and aroma.

xtracitrabeauty

Xtra-Citra will be hitting shelves and taps in all our markets starting this week. One of our lead brewers Jerrod Johnson noted that like all our beers, this one is hard to pin down in terms of a specific style: “It’s just a great sessionable beer. People really love the fruitiness of Citra hops, but this one has a nice body too from the Golden Naked Oats.”

Xtra-Citra is refreshing with tropical, citrusy hop notes and a pleasant bitterness and body. “I call it a low altitude beer,” added Johnson. “It’s perfect as the days get longer because it’s a beer you can drink all night.”

You might have noticed that we (quietly) debuted Xtra-Citra at a few bars and restaurants in the Twin Cities Metro a couple of weeks back. Team Surly turned out in force around our hometown to help unsuspecting folks forget the snow and #GetSunny instead. In exchange for an Xtra-Citra and a pair of Surly shades, we asked people to grab a crayon and show us their sunny side. We were super impressed with your #GetSunny art and we’ve stuck them all up on the refrigerator…

getsunnygallery

Thank you to all who came out and got sunny with us, and thanks to the bars and restaurants that helped us spread some sunshine. It’s always a blast to see what you all think about a new Surly beer.

Xtra-Citra will be available in 16oz cans and on draft for a limited time starting in April. Follow the hashtag #GetSunny to find out where you can get Xtra-Surly this Spring.

Xtra-Citra Sampling Tour

If you want to taste before you buy, we’re sampling Xtra-Citra at a bunch of liquor stores in Minnesota, Iowa and Wisconsin:

Minnesota

4/1: Lunds & Byerly’s – Minneapolis, MN
4/8: Merwin Liquor – Minneapolis, MN
4/8: Zipp’s Liquor – Minneapolis, MN
4/8: Top Ten Wine & Spirits – St. Louis Park, MN

Iowa

4/14: Hy-Vee Coralville – Coralville, IA

Wisconsin

3/30: Wine Cellar – De Pere, WI
3/31: Consumer Outlet Beverage – Hales Corners, WI
3/31: Otto’s Beverage Center – Milwaukee, WI
4/1: Riley’s Wine of the Worlds – Madison, WI
4/1: Timer’s Beverage Center – Racine, WI
4/1: Parkside Grocery Mart – Milwaukee, WI
4/2: Smith Beer & Liquor Mart – Milwaukee, WI
4/2: Whole Foods Market – Milwaukee, WI
4/15: Gilbert’s Liquor Co. – Milwaukee, WI