Posted on May 22nd, 2017

Surly 12-Packs: Real, Spectacular

Illinois, Iowa, Minnesota, Nebraska, North Dakota, Other, South Dakota, Wisconsin

If you read our brand calendar post a couple months back, you no doubt saw our intent to turn the beer world on its goddamn ear by introducing Surly 12-packs.

Friends, that time is now.

Memorial Day is the official unofficial kickoff to summer in our neck of the Upper Midwest. In that spirit, we’re launching 12-packs of our two most popular summer beers, Xtra-Citra and #MERICA!, this week in Minnesota and Illinois, so you and your cooler can be fully prepared for the holiday weekend.

tail

Other noteworthy stuff:

  • The rest of Surly Nation can get twelvers starting June 5th.
  • These are 12-oz. cans of beer, not 16. If you’ve grown accustomed to the tallboys, these “little” cans are freaking adorable.
  • This does NOT mean that 16-oz. 4-packs of Xtra-Citra or #MERICA are going away, and if that is your preferred method of consuming our beer, you keep on keepin’ on, champ.
  • Tentative dates for other Surly twelvers are as follows:
    • Hell–late June
    • Furious–late July
    • SurlyFest–late August (Again, these are all tentative. We will update if there are changes.)
  • Shout-out to our Packaging Manager Will Crosby, who oversaw the installation of the canning line at both of our brewing facilities. The dude has been working non-stop to get them up and running and ready for the start of summer.

It was a long winter. You’ve earned this.

xtra12