Posted on March 16th, 2017

Surly Gives a Damn Good Tour

Beer Hall, Minneapolis Brewery, Surly Gives A Damn

“Why do you charge money for your tour?” That’s a question we get asked from time to time. These queries more often than not come from Twitter egg avatars or Facebook rage-uncles with a unique grasp on spelling and capitalization. Occasionally, though, it’ll be an honest, reasonable request for information. We’re happy to answer!

  1. The tour is cool. It’s 45-60 minutes of non-stop action, adventure, and Surly brewing history. (We thought about adding “romance” to this list, but please, don’t make out on the tour. It’s a safety hazard. Parking lot has plenty of room if you wanna neck.)
  2. You get presents. There are beer samples and a souvenir tasting glass. You get to keep all of them. Honestly, we don’t know how you’d return the beer samples besides the obvious way, but that would be super weird to do on a tour.
  3. You support our tour guides, who do this as part of their actual job. You are putting Minnesotans (and the stray Wisconsinite) back to work, tour-takers.
  4. The big one: $1 of every admittance goes to Surly Gives a Damn, our charitable arm. Every quarter, we dedicate that money to a righteous local cause. In 2016 alone, you helped us do the following:

    Our charitable partner for the first quarter of 2017 is People Serving People. If you want to help them and take a brewery tour, boy, did you pick the right blog post to read on a brewery website.

In summary, your $5 ($6 if you pre-book online) gets you some beer, buys you a souvenir, teaches you some history, creates jobs, and helps people in need. The word “hero” gets used a lot these days, but guess what? That hero can be you, buddy. See you soon.


(Photos by Aaron Davidson)