An old Minneapolis bus station. An abrasives factory in the ‘burbs. From these humble beginnings sprang the last great rock club in the country and one of America’s leading craft breweries. A collaboration just makes sense.
First Avenue and Surly Brewing are proud to present +1, an easy-drinking, classic-style golden ale ideal for the Mainroom, the Entry, the Turf, or anywhere the music hits you.
“It’s an honor to be working with First Avenue on +1,” says Surly founder Omar Ansari. “It’s a Minnesota institution, and we’re thrilled to be a part of it.”
“We wanted to make the kind of beer we like to drink at a Mainroom or Entry show,” says Surly Head Brewer Ben Smith. “We went over a few styles with them, and this one emerged as the clear winner.”
The key to +1 is balance and simplicity. Subtle hop notes, low bitterness, and a refreshing malt profile carry this light-bodied, low-ABV beer. And not to take away from the beer, but the can is an absolute beauty:
We don’t have proof that hoisting a +1 can will make the band come out for a second encore, but there’s no way it can hurt.
“Working with our friends at Surly was a no-brainer; as two locally-owned and independently-run Minnesotan companies, we have a lot in common,” said Dayna Frank, owner, First Avenue. “We are so excited to have collaborated on +1, we hope you’ll enjoy it at a show soon.”
We’re celebrating +1’s release with parties at multiple First Avenue properties, the details of which you can find below:
+1 will be debuting at First Avenue properties and The Depot from March 22 through April 1. 16-oz. 4-packs will be hitting store shelves the week of April 2. Look for details on how you and your +1 (human, not beer can) can win a Golden Ticket to a show of your choice at First Avenue and Surly’s Festival Field over the next year.
+1 is available to all Surly markets. Raise it.