Posted on February 28th, 2018

Surly and First Avenue Present: +1

Beer Release

An old Minneapolis bus station. An abrasives factory in the ‘burbs. From these humble beginnings sprang the last great rock club in the country and one of America’s leading craft breweries. A collaboration just makes sense.

First Avenue and Surly Brewing are proud to present +1, an easy-drinking, classic-style golden ale ideal for the Mainroom, the Entry, the Turf, or anywhere the music hits you.

“It’s an honor to be working with First Avenue on +1,” says Surly founder Omar Ansari. “It’s a Minnesota institution, and we’re thrilled to be a part of it.”

“We wanted to make the kind of beer we like to drink at a Mainroom or Entry show,” says Surly Head Brewer Ben Smith. “We went over a few styles with them, and this one emerged as the clear winner.”

The key to +1 is balance and simplicity. Subtle hop notes, low bitterness, and a refreshing malt profile carry this light-bodied, low-ABV beer. And not to take away from the beer, but the can is an absolute beauty:

We don’t have proof that hoisting a +1 can will make the band come out for a second encore, but there’s no way it can hurt.

“Working with our friends at Surly was a no-brainer; as two locally-owned and independently-run Minnesotan companies, we have a lot in common,” said Dayna Frank, owner, First Avenue. “We are so excited to have collaborated on +1, we hope you’ll enjoy it at a show soon.”

We’re celebrating +1’s release with parties at multiple First Avenue properties, the details of which you can find below:

+1 will be debuting at First Avenue properties and The Depot from March 22 through April 1. 16-oz. 4-packs will be hitting store shelves the week of April 2. Look for details on how you and your +1 (human, not beer can) can win a Golden Ticket to a show of your choice at First Avenue and Surly’s Festival Field over the next year.

+1 is available to all Surly markets. Raise it.